If you are a retailer interested in carrying Emotional Armor, please contact jen@emotionalarmor.com or call 978-457-3286 for more information. Here is a sample of what one boutique owner had to say about us.

“From a business perspective, I can honestly say that Emotional Armor has been the best investment of my entire retail career. It has brought me the most repeat business of any clothing line I have carried in the past 11 years. Plus, it has created a trust and rapport with my customers that I cannot put a price on. My most successful store events have been those featuring Emotional Armor.

Emotional Armor has been a touchstone line for my business. These shirts and what they represent have connected me and my staff at Pure to our customers in the most amazing way. People do not simply choose a shirt and fly out the door. They share the stories behind their purchase and why a certain message just speaks to them. It is something very special to see how a person’s demeanor changes when they put on these shirts. They feel good about themselves and I feel lucky to be along for the ride. The line has never disappointed and its popularity just keeps growing.

This growth is no surprise if you were to meet Emotional Armor’s passionate and creative founder, Jenifer Hoffman. Her positive outlook and enthusiasm are contagious. She has a strong vision for her company and she partners with her clients to help bring this vision to fruition. Jenifer is, without question, the most generous person I know. She has never put profit before people. How often do you come across that in retail?

On a personal note, I have worn “Tough Warrior Princess” to honor my mom’s courageous fight against breast cancer and reminded myself to “Just Breathe” on a regular basis. I have three beautiful daughters who make me smile every time they wear “Princess Not In Need of Rescue” or “Small Body, Big Dreams”. Just like my customers, I feel good whenever I wear my Emotional Armor. I feel happy to think of my girls growing up and finding strength and confidence from within.

I am fortunate to have been blessed enough to find a line that is successful from the sales end and even more successful from a human perspective. I really couldn’t ask for more.”

----Elizabeth Hopkinson, owner of Pure