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Emotional Armor

Fitted T-shirts with cute slogans are nothing new; those with a real message are. So when Jen Hoffman survived a particularly rough time in her life, she decided to use her newfound confidence to help other women in need. Thus Emotional Armor was born. The company's women's Ts feature phrases such as WRITE YOUR OWN HAPPY ENDING, NEVER UNDERESTIMATE ME, and BEAUTY IS IRREVERSIBLE-just three of the 60 empowering expressions intended to remind wearers of their inner strength. Constructed from soft, prewashed cot-ton, the well-cut shirts won't shrink or disintegrate in the laundry, leaving women free to forget battling their wardrobes and focus on saving the world. What if good deeds don't fit into your already packed schedule? No worries: a portion of the T-shirt sales benefits the North Shore's Jeanne Geiger Crisis Center, while the remainder will help start a cultural-enrichment program for children. Check out the full line, which also includes men's and children's designs, at www.emotionalarmor.com, or swing by In··jean··ius (441Hanover Street, Boston, 617.523.JEAN) to try the women's selections or Pure (Newburyport, MA 978-462-5999) for men's, women's and children's selections.