Emotional Armor: Empowering t-shirts for women and girlsPosted Apr 8th 2006 11:03AM by Karen Walrond
 Tired of seeing girls in sexist,
antifeminist t-shirts? Well, never fear, a knight in shining armour is on her way: the Boston Globe is
featuring a story
on Jenifer Hoffman, the creative mind behind Emotional Armor, a company which sells empowering t-shirts.
'In every store, there were messages on apparel for adults and children of negativity, sexual innuendo, and
violence," says Hoffman. ''I thought, I'll just make T-shirts I feel my kids, myself, and others should embrace,
with positive reminders of what's important."
These shirts are fantastic. The messages have
the same saucy attitude of other, more offensive shirts -- except these don't offend, they empower, with
slogans like "Princess. Not in need of rescue," and "The free. The brave." And
get this: proceeds benefit the Jeanne Geiger Crisis Center in Newburyport, Massachusetts, and a cultural arts
enrichment program in Newburyport's elementary schools.
Unfortunately, her website isn't up and running yet, so if you need to buy a shirt
immediately, you'll have to contact Hoffman directly at jen@emotionalarmor.com. But let me just say
this: Jenifer, if you read this, once your website's up and running, send us a tip -- I'll personally buy one of
every one of your women and kids designs for myself and my daughter. Because I think this is
great.
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